Marketing

Evaluation 2016 Jacqueline Beynon

 

Introduction

 

I will be evaluating my progress which I have learnt this year through the practices, skills and process of my project. This will also be explaining to you the reader, what type of skills that I have needed to learn in order for my practice to continue and for what type of artist that I am. I will also be giving you a brief explanation as to why I think that taking the BA Honours Course next year, will be important and relevant to my process and future in the industries of abstract art.  The evaluation will also inform you of the development of my research and practice, and what understandings that I have undergone to proceed further and discover a disclosure in forms of my abstracts. The evaluation will include a bibliography to date of reference and resources that I have used for my process of my practice this year.

 

BA Progression

 

The BA Progression Course is the pathway which I will be looking at to market my business and what of kind galleries to look for. I will be continuing to create abstracts next year and disclosing ways in which to compel myself with my abstract forms and what targets I will also need to look at. I need to understand a lot more about marketing than I know now and just beginning to learn. I am also already looking at setting myself up in business this summer and I have considered with much thought that the BA Progression will help me to have a better understanding of the market industry and how to contact to companies and other Medias for my abstracts besides making blogs and PowerPoints, how will I speak to them in a professional manner to sell my work. I have do already have a business plan and what type of market that I would like it to be in and be discovered. This will be through online sales of my abstracts on a variety of materials of fabrics for interiors and in fine art prints in frames. And for this type of market I will need to have my own set of clients and a good reference.

The course will also be an important progression for my work where I could work on weaknesses that I have like co-ordination, scale and drawing. Whereas this year I have used a variety of Medias through paint and print to exaggerate marks. I will also need to improve my skills with exhibiting my work using a space in a gallery.

The BA will allow me to establish myself as an artist and marketer in the art industry and it is through my practice this year and researches which I have undergone which has brought me to an important decision, the BA Progression would be would be value to my ability to strive in the world of business.

 

Evaluation

Action Research

Reflecting on the process of my work this year, I have been creating themetic moods in my practice by discovering art through abstracts. The process has taken me on a journey and on this journey I have been able to research and analyse various media’s and also discover why I may approach my art in the certain ways that I use in my practice. However, before I could achieve this I had to find a disclosure within myself and my work. I first began to try to incorporate poetry or text into my practice, but I felt that I had no disclosure and I also felt that I had to research more with my process led paintings and using mixed media in order to find the level that I needed in my practice to proceed and for my process to go further. It was by finding a disclosure that I was able to make plans and direct myself towards the next course of action in the process of my project.

I have learnt how to create art from an already created piece of work which I have created through paint and other medias and pushing them further to discover a new creation and I like for them to be open to the audience and by this I mean, that everyone’s opinion is correct in what they discover and the more that they view it the more that they are able to see in the composition. This has allowed me to see that my art could go as far as I want it to. I have used the marks which have at times been accidental, to create a consistent flow of movement. By this I mean that I have created a piece of work and then taken it a part and reformed it by using it in a mirror image to form a rhythm or as an individual abstract.

I have the created marks through a variety of researches in my practice by using acetate to mirror image marks, screen print and through an inkjet printer and Photoshop. And by analysing them I have been able to make further decisions as to whether or not they would need further research like a colour theory or greyscale and whether I have used too much fabric ink or acrylic paints in strokes on the squeegee of screen printing or if the screen was wet or did I mix the ratio right. By choosing colours for each abstract and style a swatch was also tested onto material and different paper and texture before taking the process further. Each of the abstracts are of a good quality, they have been analysed thoroughly and researched before being taken through a variety of   processes before reaching the final stage. For potential markets the abstracts of a variety of forms which are exaggerated from marks of paintings using subjects in nature of trees and butterflies and each with a title would have a value for their quality to the audience that I will be exhibiting the forms to.

The skills that I have learnt on this programme are:

Creating and exaggerating marks from a drawing or painting using a theme and mood of an emotion, mirror imaging with acetate, how to research marks to create a new identity, how to coat a screen, how to expose a screen, screen printing, block printing, Photoshop, RGB, greyscale, sizing, adding and taking away colour, cropping, layers and also in Photoshop I am still learning the icons and what they can do. I have also discovered how to analyse and identify the marks of a composition, colour theory, how to write an artist cv, how to write an artist statement, planning, organising, evaluating, group exhibitions, preparing for an exhibition,  repeating an abstract through rhythm and scale, solo exhibition, space and how much space that I would need to exhibit my work, how to exhibit and how I would display my work, what type of audience will I be exhibiting to ie; (age, gender, race) and which type of gallery would be suitable to exhibit my work. In addition to my solo exhibition I also learnt new skills in how to book a venue for the show, how to advertise it, retail, stock, how to take orders, keeping a daily diary,  hiring costs, building regulations, signing of a contract and invoicing. I will also be taking my experience of preparing for a group exhibition held at Centre Space Gallery in Bristol which is being held on 5th – 6th May 2016, where I will be making sure that my abstract prints are the correct size for the gallery space and for the frames which have been chosen for displaying my work.

 

In addition to my research and looking back at my process this year, I have been analysing artists one of which is Pae White who before I could not understand her art. But now I am looking at her cloths for my own abstracts on fabrics for my end of year exhibition and for my future in marketing. I have also looked at and analysed the abstracts of Marimekko and Timorous Beasties’ who has guided me through the problems that I came across throughout my process, with rhythm, scale and how my abstracts could look more professional like theirs. Josef Albers (colour), Mark Rothko, Helen Frankenthaler, Beatrice Milhazes, Marola Exhibition and Terrence Conran Designer. By looking at each one of these artists I have been able to compare my work to theirs and work out    myself how they got as far as they have and by this I had to do my own practice through the process of my own creativity. What interested me about Josef Albers was the way that he used people in a video mixing colours and how he had them each moving into the different colours of black, green, yellow, orange and red to research the colours that he would use in his compositions. By looking at someone else’s compositions I was able to work out how to use rhythm, colour and scale when viewing my abstracts in a variety of forms and when it comes to exhibiting them to an audience. The audience could be in a gallery, exhibition or in the market as an abstract for a frame or other alternatives for home interiors on fabrics and also stationary products which I have recently done well at selling at my solo exhibition on 4th-13th April at The Hans Price Building at Knightstone College in the Conference Centre Room 5. This taught me a lot about how to deal with an audience and how to speak to them about my work when they asked me questions. I found that putting a comment book out for the audience to leave their views about my work was encouraging for them and also for me. This was a practice towards my process to see if the audience would like my abstracts and in some of the comments they said that they would like to see more.

In addition to my practice it has been noted throughout the year in various areas of; Portfolio, note books, sketch books, PowerPoints, Blogs and folders. Each of these are noted for future reference and for when I have left college and putting my work out to an audience. I have also been taking advice from my tutors and I have been meeting all deadlines and requirements for the process of my course. I am beginning to learn with myself about the qualities and value of my work and the qualities of the marks that I produce and research in my practice, and my other weakness in art at the moment is understanding the contrast within colour. It is also my expression which holds me back a lot which I am engaging with to articulate myself and discover the harmony within it.

I will be exhibiting my abstract forms for the end of year show at our university on 14th June 2016, where I will be showing my process on individual prints in frames and in rhythm and scale on fabrics. Which will allow the audience to engage with my work in different forms, materials and colour. This would also set a value to the quality of my work and it will also give the audience an interest of how that they may like to see it on the market. There will also be a range of stationary cards for sale and a price list for these will be available next to my abstract prints. The reason that I have decided to do this is because at my solo exhibition they sold very well and it gave the audience something from the show to take away with them and in each pack of cards there will be a business card inside with details of my blog and my email address and initial on the back for them to share with friends and to follow my blog for interest.

Introduction

 

I will be evaluating my progress which I have learnt this year through the practices, skills and process of my project. This will also be explaining to you the reader, what type of skills that I have needed to learn in order for my practice to continue and for what type of artist that I am. I will also be giving you a brief explanation as to why I think that taking the BA Honours Course next year, will be important and relevant to my process and future in the industries of abstract art.  The evaluation will also inform you of the development of my research and practice, and what understandings that I have undergone to proceed further and discover a disclosure in forms of my abstracts. The evaluation will include a bibliography to date of reference and resources that I have used for my process of my practice this year.

 

BA Progression

 

The BA Progression Course is the pathway which I will be looking at to market my business and what of kind galleries to look for. I will be continuing to create abstracts next year and disclosing ways in which to compel myself with my abstract forms and what targets I will also need to look at. I need to understand a lot more about marketing than I know now and just beginning to learn. I am also already looking at setting myself up in business this summer and I have considered with much thought that the BA Progression will help me to have a better understanding of the market industry and how to contact to companies and other Medias for my abstracts besides making blogs and PowerPoints, how will I speak to them in a professional manner to sell my work. I have do already have a business plan and what type of market that I would like it to be in and be discovered. This will be through online sales of my abstracts on a variety of materials of fabrics for interiors and in fine art prints in frames. And for this type of market I will need to have my own set of clients and a good reference.

The course will also be an important progression for my work where I could work on weaknesses that I have like co-ordination, scale and drawing. Whereas this year I have used a variety of Medias through paint and print to exaggerate marks. I will also need to improve my skills with exhibiting my work using a space in a gallery.

The BA will allow me to establish myself as an artist and marketer in the art industry and it is through my practice this year and researches which I have undergone which has brought me to an important decision, the BA Progression would be would be value to my ability to strive in the world of business.

 

Evaluation

Action Research

Reflecting on the process of my work this year, I have been creating themetic moods in my practice by discovering art through abstracts. The process has taken me on a journey and on this journey I have been able to research and analyse various media’s and also discover why I may approach my art in the certain ways that I use in my practice. However, before I could achieve this I had to find a disclosure within myself and my work. I first began to try to incorporate poetry or text into my practice, but I felt that I had no disclosure and I also felt that I had to research more with my process led paintings and using mixed media in order to find the level that I needed in my practice to proceed and for my process to go further. It was by finding a disclosure that I was able to make plans and direct myself towards the next course of action in the process of my project.

I have learnt how to create art from an already created piece of work which I have created through paint and other medias and pushing them further to discover a new creation and I like for them to be open to the audience and by this I mean, that everyone’s opinion is correct in what they discover and the more that they view it the more that they are able to see in the composition. This has allowed me to see that my art could go as far as I want it to. I have used the marks which have at times been accidental, to create a consistent flow of movement. By this I mean that I have created a piece of work and then taken it a part and reformed it by using it in a mirror image to form a rhythm or as an individual abstract.

I have the created marks through a variety of researches in my practice by using acetate to mirror image marks, screen print and through an inkjet printer and Photoshop. And by analysing them I have been able to make further decisions as to whether or not they would need further research like a colour theory or greyscale and whether I have used too much fabric ink or acrylic paints in strokes on the squeegee of screen printing or if the screen was wet or did I mix the ratio right. By choosing colours for each abstract and style a swatch was also tested onto material and different paper and texture before taking the process further. Each of the abstracts are of a good quality, they have been analysed thoroughly and researched before being taken through a variety of   processes before reaching the final stage. For potential markets the abstracts of a variety of forms which are exaggerated from marks of paintings using subjects in nature of trees and butterflies and each with a title would have a value for their quality to the audience that I will be exhibiting the forms to.

The skills that I have learnt on this programme are:

Creating and exaggerating marks from a drawing or painting using a theme and mood of an emotion, mirror imaging with acetate, how to research marks to create a new identity, how to coat a screen, how to expose a screen, screen printing, block printing, Photoshop, RGB, greyscale, sizing, adding and taking away colour, cropping, layers and also in Photoshop I am still learning the icons and what they can do. I have also discovered how to analyse and identify the marks of a composition, colour theory, how to write an artist cv, how to write an artist statement, planning, organising, evaluating, group exhibitions, preparing for an exhibition,  repeating an abstract through rhythm and scale, solo exhibition, space and how much space that I would need to exhibit my work, how to exhibit and how I would display my work, what type of audience will I be exhibiting to ie; (age, gender, race) and which type of gallery would be suitable to exhibit my work. In addition to my solo exhibition I also learnt new skills in how to book a venue for the show, how to advertise it, retail, stock, how to take orders, keeping a daily diary,  hiring costs, building regulations, signing of a contract and invoicing. I will also be taking my experience of preparing for a group exhibition held at Centre Space Gallery in Bristol which is being held on 5th – 6th May 2016, where I will be making sure that my abstract prints are the correct size for the gallery space and for the frames which have been chosen for displaying my work.

 

In addition to my research and looking back at my process this year, I have been analysing artists one of which is Pae White who before I could not understand her art. But now I am looking at her cloths for my own abstracts on fabrics for my end of year exhibition and for my future in marketing. I have also looked at and analysed the abstracts of Marimekko and Timorous Beasties’ who has guided me through the problems that I came across throughout my process, with rhythm, scale and how my abstracts could look more professional like theirs. Josef Albers (colour), Mark Rothko, Helen Frankenthaler, Beatrice Milhazes, Marola Exhibition and Terrence Conran Designer. By looking at each one of these artists I have been able to compare my work to theirs and work out    myself how they got as far as they have and by this I had to do my own practice through the process of my own creativity. What interested me about Josef Albers was the way that he used people in a video mixing colours and how he had them each moving into the different colours of black, green, yellow, orange and red to research the colours that he would use in his compositions. By looking at someone else’s compositions I was able to work out how to use rhythm, colour and scale when viewing my abstracts in a variety of forms and when it comes to exhibiting them to an audience. The audience could be in a gallery, exhibition or in the market as an abstract for a frame or other alternatives for home interiors on fabrics and also stationary products which I have recently done well at selling at my solo exhibition on 4th-13th April at The Hans Price Building at Knightstone College in the Conference Centre Room 5. This taught me a lot about how to deal with an audience and how to speak to them about my work when they asked me questions. I found that putting a comment book out for the audience to leave their views about my work was encouraging for them and also for me. This was a practice towards my process to see if the audience would like my abstracts and in some of the comments they said that they would like to see more.

In addition to my practice it has been noted throughout the year in various areas of; Portfolio, note books, sketch books, PowerPoints, Blogs and folders. Each of these are noted for future reference and for when I have left college and putting my work out to an audience. I have also been taking advice from my tutors and I have been meeting all deadlines and requirements for the process of my course. I am beginning to learn with myself about the qualities and value of my work and the qualities of the marks that I produce and research in my practice, and my other weakness in art at the moment is understanding the contrast within colour. It is also my expression which holds me back a lot which I am engaging with to articulate myself and discover the harmony within it.

I will be exhibiting my abstract forms for the end of year show at our university on 14th June 2016, where I will be showing my process on individual prints in frames and in rhythm and scale on fabrics. Which will allow the audience to engage with my work in different forms, materials and colour. This would also set a value to the quality of my work and it will also give the audience an interest of how that they may like to see it on the market. There will also be a range of stationary cards for sale and a price list for these will be available next to my abstract prints. The reason that I have decided to do this is because at my solo exhibition they sold very well and it gave the audience something from the show to take away with them and in each pack of cards there will be a business card inside with details of my blog and my email address and initial on the back for them to share with friends and to follow my blog for interest.

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